Pepsi: Life Water Experiential Event
Pepsi approached Tribal DDB looking to launch a new brand of water. We turned the experiential event into a series of bespoke events in major cities across the US. The work below demonstrates the social and guerrilla installation projects we ideated. We developed an app and partnered with PR firms in order to create a buzz. The app was available to download only through a “limited edition” bottle run. This granted the users access to exclusive events and concerts. The water drop became a hidden symbol that only people “in the know” were aware off for the initial wave. For the second phase the events would be accessible to everyone.
A fashion show inside a pop up club that has a secret doorway.
A secret performance inside one of the most hidden underground clubs in SF.
A musical performance inside a hidden speakeasy lounge.
A pop up Pepsi Life vending machine serving free, ice cold water in the middle of Griffith Park in LA.