Perfectly Imperfect
Created awareness for Plan B Pill by developing the #perfectlyimperfect College Tour. The event sparked conversations on campus by tapping MTV's Girl Code Nessa and Carly Aquilino, and Dr. Diana Ramos who is an OB/GYN and women's health expert. The Lead Creative Team established the branding. I was brought in to develop the website, social campaign, video concepts, photo gram, and print ads. I also wrote the “Jonathan and Annie” and “Bike Tire” spots. The Lead Creative Team oversaw the casting.
The campaign won Gold for "Best Use of Public Relations of 2016" at MM+M awards. Media impressions hit 150 million. The website had over 1 million visits, and 1,500 student attendees reached 850,000 people via social media with 100% positive engagement. The tour is over so the sites and videos are no longer active.
website
The site includes videos and tests knowledge concerning emergency contraception.
social
We launched one of the first Instagram accounts for a pharma brand, sharing facts and consumer stories. The acct is no longer up. For the launch, I created 72 days’ worth of content in two days.
Spots
We launched the campaign with 4 spots around the concept of #perfectlyimperfect. Here are two videos that I wrote. The Lead Creative team oversaw the casting.
site + Insta
SOCIAL PHOTO BOOTH
Events on four college campuses included panel discussions and a video/photo booth. Here women shared stories at #perfectlyimperfect and uploaded them to Insta.