Gout Concepts

Concepts for Krystexxa, a drug used to treat Gout. I concepted, art directed, and designed these ideas. The idea features quotes from people with oversized hands speaking about how Gout physically gets in the way of life. My original concept had the copy speaking about how Gout gets in the way of life and work. In the end, the CD switched the focus to the hands themselves, instead of the condition.